I’ve been a web developer as long as I’ve been an internet user. Back in 1997, I immediately saw the internet as an opportunity to promote myself and my music, so I started building web pages within three months of getting on the web. It’s given me a very specific perspective. For example I love myspace (I’m the only one) and hate Facebook (I’m one of three). Why? Because myspace puts my music in front of you. Immediately. It’s a terrible design but it’s a good layout. Above the fold is only what I want you to see – my photo, my music, my ‘sounds like’ list, and a hint of my gigs, and the  rest of my info. Note how many times I was able to use the word ‘my’. That’s promotion. Facebook on the other hand is immediately noisy. Little on my page has anything to do with me. And I don’t care to take the time to control that. It’s great for a community of people but terrible for self-promotion. And like it or not, that’s always where my head is at. Read the rest of this entry »

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